Works

From Practical Experience
to Research, Business and Technology Decisions.

Drawing on hands-on experience inside automotive OEMs — product planning, technology strategy, vehicle development, supplier collaboration, UI/UX and SDV — AADWORKS supports the market research, business evaluation, technology assessment and product planning carried out by companies, research firms and startups.

Beyond sharing knowledge and experience, we help you work through questions such as:

From structuring the issues at the earliest stage of a study to the practical evaluation that leads to a real decision, we work alongside you from the perspective of someone who has spent years inside the automotive industry.

How We Can Help

Which challenges, and what we bring to them

01

Structuring Industry & Market Research

We help define the scope and the key questions of market research and industry research on the automotive industry. Where public information falls short, we add a practical perspective on how OEMs actually run product planning, development and procurement.

When it helps

  • You are starting research on the automotive industry
  • You are unsure how to set the research items
  • You want to add the OEM point of view
  • You want your expert interview questions reviewed
02

Expert Interview & Hearing Design

In expert interviews, it is not only who you ask that matters, but what you ask and on which assumptions. Based on practical automotive industry experience, we support issue structuring, hypothesis setting and the design of interview questions.

When it helps

  • You want to design expert interviews
  • You want your question list reviewed
  • You want research hypotheses checked from a practitioner's view
  • You want to add issues specific to the automotive industry
03

Automotive OEM Product Planning & Technology Strategy

Rather than starting from the technology itself, we look at how a new technology can be connected to a product through this lens:

Technology → Function → Customer Value → Product

When it helps

  • You want to explore how a new technology could be used in a vehicle
  • You want to know how OEMs evaluate technologies
  • You are considering a new vehicle concept
  • You want to derive how to use a technology from customer value
04

SDV, In-Vehicle Software & E/E Architecture

For SDV, in-vehicle software, E/E architecture, OTA and UI/UX, we organize the issues not as isolated technologies but through their relationship to the vehicle, the product and customer value.

When it helps

  • You are setting the direction of an SDV business
  • You want to think through the division of roles between OEMs and suppliers
  • You want to turn in-vehicle software technology into product value
  • You are exploring a new E/E architecture or software service
05

Supplier & Collaboration Strategy

Based on experience on the OEM side, we organize the issues from the OEM's point of view on supplier collaboration, technology adoption, supplier selection, RFQs and technical evaluation.

When it helps

  • You are considering entering the automotive OEM supply chain
  • You want to plan how a Tier 1 / Tier 2 company can work with OEMs
  • You want to propose a new technology to OEMs
  • You want to understand how OEMs evaluate suppliers
06

New Business, PoC & Concept Development

For new business and new technologies in automotive and mobility, we support the path from technology to a concrete product or service, following this flow:

Concept → Hypothesis → PoC → Prototype

When it helps

  • You want to explore new business ideas
  • You want to think through which products or services a technology could become
  • You want to define PoC themes and validation methods
  • You are considering a new service for the automotive industry

Our Approach

Good answers
start with good questions.

To get a useful answer from generative AI, it is not enough to simply ask. The question itself has to be designed, by clarifying elements such as:

  • Purpose
  • Assumptions
  • Information needed
  • Hypotheses to check
  • Scope of the answer

Industry research and expert interviews work the same way.

It is not only who you ask, but what you ask, why, and on which assumptions — that determines the quality of what you learn.

Drawing on practical experience in the automotive industry, AADWORKS does more than provide answers. We also help organize the questions and issues that lead you to the answer.

Selected Works

Examples of Support

* The examples below have been generalized and reconstructed so that no actual engagement can be identified, out of respect for confidentiality obligations and contractual constraints. No individual client names, project names or non-public information are included.

Case 01 ｜ Industry Research

Structuring Issues and Interviews for Automotive Industry Research

Challenge
When researching the automotive industry, general industry information alone often makes it hard to set issues that reflect how OEMs actually work.
Our support
Drawing on experience in OEM product planning, technology strategy and development, we organized:
  • The issues that should be investigated
  • The key points from the OEM's perspective
  • What to confirm in interviews
  • Issues that are easy to overlook
Before the research and interviews began, we complemented the research design with a practitioner's view.
Value delivered
Rather than simply adding more questions, we clarified what to ask in order to reach the information actually needed, improving the precision of the research.

Case 02 ｜ Automotive Supply Chain

Understanding the Automotive Supply Chain and Procurement Structure

Challenge
The automotive industry involves multiple tiers — OEMs, Tier 1, Tier 2, Tier 3 — so surface-level company information rarely reveals the procurement structure or its risks.
Our support
Drawing on experience in OEM procurement, supplier selection and development, we organized the following from a practitioner's view:
  • The roles of OEMs and suppliers
  • How suppliers are selected
  • The procurement structure
  • Risks across the supply chain
  • Issues when a new supplier enters
Value delivered
A practical OEM-side perspective added to market research, competitive analysis and business strategy work.

Case 03 ｜ SDV / Software

Structuring the Issues in SDV and In-Vehicle Software Strategy

Challenge
SDV spans software, E/E architecture, OTA, cloud and UI/UX. Looking at technical elements alone makes it difficult to organize what they mean as product value.
Our support
Drawing on OEM experience in product planning, UI/UX and software platforms, we organized the issues from the perspective of Technology → Function → Customer Value → Vehicle / Service, and clarified the roles and value provided by OEMs, Tier 1 suppliers and software companies.
Value delivered
Going beyond technical explanation, we added the perspective of how a technology can hold together as an automotive product or service.

Case 04 ｜ Product Planning

Developing a Product Concept Around a New Technology

Challenge
A new technology or service idea exists, but it must be tested against real user value and a workable product concept.
Our support
Drawing on automotive product planning experience, we organized the elements below and examined the technology-driven idea from the viewpoint of customer value and product value:
  • Target Customer
  • Customer Needs
  • User Journey
  • Product Concept
  • Feature
  • Technology
  • Business Opportunity
Value delivered
Not only "is the technology interesting?" — the idea was made concrete from the perspective of who the product is for and what value it provides.

Case 05 ｜ Supplier / Business Development

Entering the Japanese Market as an Overseas Company or New Supplier

Challenge
When overseas technology companies and suppliers enter the Japanese automotive market, technical strength alone is not enough. They also need to understand how OEMs plan products, run development and reach decisions.
Our support
From our OEM-side experience, we organized:
  • Issues in collaborating with Japanese automotive OEMs
  • How to approach a technology proposal
  • The information OEMs need
  • Product planning and development processes
  • The path from PoC to mass production
Value delivered
A practical perspective for overseas and new entrants considering how to connect their own technology to an OEM's products and development process.

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